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“Hands on experience to plan, manage, implement and network.”
Lawrence Li
Principal Consultant, E-Commerce


Lawrence is a seasoned e-commerce operator and marketer. He graduated in Business from Open University of Hong Kong.  


Lawrence’s extensive experiences cover all areas of the e-commerce business.  He developed and operated several successful B2C e-shops selling mainly FMCG and hobby products locally and internationally.


Lawrence’s hands on experiences include:

  • Structure and manage the development of online and mobile shops by third party developers as well as use of generic shopping basket software

  • Develop and implement search engine optimization (SEO) strategies

  • Optimize web and mobile sites to enhance SEO and site operation

  • Develop and implement online advertisement, digital and social marketing strategies locally and internationally, including search engine keywords, digital advertisement, social network (SNS) marketing, etc.

  • Analyze digital and social media campaign performance and improve e-business return on investment (ROI), including user acquisitions, sales and revenues, etc.

  • Coordinate with factories and logistic suppliers

  • Collaborate with leading e-commerce platforms locally and internationally


Eric Cheng, BSc, CMC
Principal Consultant, Information and Communications Technologies (ICT)


Eric is a Certified Management Consultant graduated in Computer Science from University of British Columbia in Canada, and has acquired vast practical management experiences and extensive business networks in Hong Kong, China, Finland, USA and Canada.


Eric’s broad industry experiences covering information technologies, manufacturing, servicing and telecommunications.  He has 25+ years of working experiences in managerial and business development; and held several senior management positions including China Head of Information Communications Technologies Industry of Finland Trade Center, Business Development Director of a Hong Kong Stock Exchange listed manufacturer, Founder of an internet company in China and Founder of mobile gaming businesses in Hong Kong, etc. 


With Finpro, Eric led a team of experienced team of consultants in Hong Kong, Beijing, Shanghai and Guangzhou, to assist Finnish companies in their internationalization and penetration into the China market. He also gave speeches and presentations in various events locally and in Finland, and acted as alternate to represent Finland in local European Trade Commissioners’ meeting.


In addition, Eric worked closely and co-operated with various public agencies, associations and science parks in Finland including Finnish Funding Agency for Innovation (Tekes), FinNode, Otaniemi Marketing, Invest in Finland, Greater Helsinki Promotion (GHP), DIGILE, Neogames Finland Association, The Federation of Finnish Technology Industries (Teknologiateollisuus), Ministry of Employment and the Economy (TEM), Turku Business Park, and many others similar agencies in Hong Kong and China including Cyberport, HKSTP, SIP, and many others. 


Vincent K M Cheng, BEng(Hon), MBA, SrMHKSQ
Partner Consultant, Clean Technologies


Vincent has over 30 years of industry experience in electrical engineering, quality assurance, and environmental projects. He is a pioneer in quality, environmental and health and safety management system implementation. He was the Quality System and Development Manager of the MTR and helped to obtain the first ISO 9001, in 1994.


Vincent became a management consultant in 1996. He has assisting many clients, big and small, profit making or NGO, in improving their business, quality, environmental, health and safety, and sustainability performance. His clients included many government departments (ArchSD, CEDD, C&ED, DSD, EMSD, GLD, Judiciary, HD, WSD), Hospital Authority, CLP Group, BMW, Sime Darby, Zung Fu, Jebson & Co., Taikoo Motors, Sony, Disney Resort, Macao Water and many other manufacturing and service companies.


Since 2005, Vincent has devoted most of his time in promoting and implementing environmental projects covering solid waste management, wastewater treatment, waste oil treatment, carbon trading, energy saving and emission reduction as well as corporate sustainability reporting. In 2006 to 2008, Vincent stationed in China and successfully created and implemented one 300 ton per day municipal solid waste treatment plant in Jiangsu Province and 2 medical waste treatment plants, one in Jilin Province and one in Heilongjiang Province. The total investment exceeded RMB 200M.


Vincent actively brings overseas investors and technology companies to China. He has facilitated the taking over of a waste treatment technology company by an Australian Group, the acquisition of a world-wide exclusive manufacturing and distributorship license of an innovative coating product by a Chinese company.


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